Snapchat Year End Recap Releasing Next Week, ‘2024 in a Snap’ Highlights Available Now

Snapchat has announced that its year-end recap will be available to all users next week on December 17. The Spotify Wrapped-like recap will highlight all the best moments and photos taken using the platform.

In the meantime, the company has released its ‘2024 in a Snap’ breakdown. In it, the company reflects on some of the stats and milestones the platform can tout this year. With over 850 million monthly active users, Snapchat has continued leveraging AR Lenses and other experiences to drive engagement. Many of the company’s stats are US-specific but are interesting to pour over nonetheless.

In 2024, over 25 percent of the Snapchat community in the US are said to be 25 years and older. The Gen Z and Millennial audience are growing with Snapchat, continuing to stay on the platform. There’s a reported 90 percent annual retention rate experienced over the next five years if a user habitually engages with Snapchat for a full year. This year, 578 million Snapchatters globally viewed parent content for over 118 million hours.

According to the company, global Snapchat users spent 25 million minutes on sports content within Spotlight. 800,000 Snaps were created using the AR-focused “jersey try on” Lenses, which let players virtually slip into their favourite team’s jersey. In the US, 93 percent of Snapchat users say they feel a closer connection to their teams because they follow them on social media.

Snapchat commercials, Snap Ads, and AR Lenses are reported to deliver 5x more active attention compared to other social media platforms. Due to the level of engagement, such as try-on Lenses or Sponsored Lenses, Snap’s AR commitments look to have a positive effect on its users. In 2024, some of the most shareable Sponsored Lenses in the US in 2024 include Venom: The Last Dance and Bojangles / Tri-Arc Food Systems, Inc. Applebee’s and Pepsi also became some of the more shared Bitmoji Lenses in the world.

Snapchat continues to report that this year’s beauty and fashion experiences have been a huge success. The top purchased Bitmoji fashion accessories of the year include Baggy Sweatpants, Baggy Skater Jorts, Baggy Camo Cargo Pants, Plush Pumpkin Slippers, and Plush Cat Slippers. Some of the top Sponsored fashion Lenses include Dior and Stone Island, Chopard, and Cartier.

Looking at music, some of the top songs used in content creation on Snapchat include The Cure’s Friday I’m in Love, Artemas’s I Like the Way You Kiss Me,” Tommy Richman’s Million Dollar Baby, as well as Popular from The Weeknd and Madonna. When taking a look at sponsored entertainment lenses, Venom: The Last Dance and Nickelodeon’s Kids’ Choice Awards rose the ranks, especially in the US.