Instagram head Adam Mosseri recently took to Threads to discuss his thoughts on the rampant use of AI on social media. With AI improving and the content becoming more convincing, Mosseri believes social media platforms need to do more to label and identify AI-created content.
In a collection of posts on Threads, Mosseris states that “generative AI is clearly producing content that is difficult to discern from recordings of reality.” He believes that as users are able to access AI-created content more easily, platforms should do more to stop the spread of misinformation. “Our role as internet platforms is to label content generated as AI as best we can,” Mosseri states.
The Instagram head goes on to admit that it’s likely “some content” will be missed by labels. Thus, he believes that social media platforms, whether Twitter, Instagram, Threads, etc, “must also provide context about who is sharing” as to better allow users to make the decision of whether to trust the content or not.
“It’s going to be increasingly critical that the viewer, or reader, brings a discerning mind when they consume content purporting to be an account or a recording of reality,” Mosseri says. “My advice is to *always* consider who it is that is speaking.”
Mosseri reminds other users that chatbots can lie or misinform users. Placing unwavering trust in AI-powered search engine results could have the exact same effect. So, it’s always worth verifying the source of information and ensuring it’s a reputable account before citing it in any manner.
As of now, Threads, Instagram, and Facebook don’t have the sort of measures in place that Mosseri believes should be accessible. None of Meta’s platforms offer the kind of contextual AI content monitoring that’d better help combat misinformation. However, all that could change in the new year. Just recently, Meta released a new watermarking tool for generative AI videos.
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