Apple has published two new ads as part of its ongoing “Mac Does That” campaign, spotlighting the MacBook Pro’s advanced features: the nano-texture display and impressive battery longevity.
The first advertisement, titled “Low Glare,” emphasizes the MacBook Pro’s optional nano-texture display. This feature utilizes nanometer-level glass etching to significantly reduce glare and reflections, ensuring screen visibility even under direct sunlight or bright indoor lighting.
The ad portrays a user comfortably working outdoors, highlighting the display’s effectiveness in challenging lighting conditions.
The second advertisement, “Up to 24 Hours,” focuses on the MacBook Pro’s remarkable battery performance. Equipped with the M4 chip, the laptop offers up to 24 hours of video playback and up to 16 hours of web browsing on a single charge.
The ad narrates a scenario where a user, unaware of having misplaced their charger, continues their day uninterrupted, thanks to the MacBook Pro’s enduring battery life.
Check out the two ads embedded below and share your thoughts with us in the comments section.
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Yeah, no. IPS screen from the 2010's…
Macbook Air is even worse. It's only 60 Hz and is janky when scrolling.
You can get OLED on pretty much any Windows laptop, including cheap and surprisingly good ones from Asus.