Canadians are getting more for less when it comes to wireless and internet service, according to the latest PwC report commissioned by the Canadian Telecommunications Association (CTA), which represents telecoms in Canada.
The report shared today says there has been a 50.4% decline in wireless prices from January 2020 to December 2024, and 6.4% for wireline internet over the same period. What caused this? Of course that was due to increased competition in the telecom market and big investments in network expansion of course.
Key findings from the PwC report include:
The report also highlights the increased data consumption and growing reliance on wireless services, with mobile and retail internet subscriptions growing at annual rates of 5.0% and 2.0% from 2021 to 2024, respectively.
Robert Ghiz, CEO of the CTA, emphasized at the Canadian Telecom Summit today that these improvements aren’t just about lower prices. “Consumers benefit from better coverage, faster speeds, and more data—at prices that continue to fall.”
The PwC report says Canadian telecoms have been able to balance lower prices with high-quality service due to heavy investment in network infrastructure, which has been crucial for supporting the country’s economic needs. Of course, what would we do without investments from the ‘Big 3’ here?
However, while prices are going down, the report warns that continued investment is necessary to sustain this growth. The telecom sector faces challenges like high capital intensity due to Canada’s vast geography, which makes it harder to match the investment levels of countries like the U.S. and the U.K., says the PwC report.
Again, the CTA wants Canadians to know that wireless prices are down, coverage is up, and the cost of staying connected is now more affordable than ever before. Well, let’s see if your monthly bill reflects that—does it?
Want to see more of our stories on Google?
P.S. Want to keep this site truly independent? Support us by buying us a beer, treating us to a coffee, or shopping through Amazon here. Links in this post are affiliate links, so we earn a tiny commission at no charge to you. Thanks for supporting independent Canadian media!
Lol. Wait for it— the shills will start agreeing.
One look at my plan rate says this is an outright lie.
I left bell after 13 years (8 years with Telus & 2 with Rogers befor that) and went to fizz. Went from $80 to $27 a month. Leaving the big 3 is how you save money.
Congratulations. You went to Quebecor(Videotron)
Congratulations Indeed! We finally have a fourth competitor in all provinces (Freedom, Fizz, Videotron in some Sasktel, Eastlink, etc in others) My question is, when do we get true MNVOs in Canada?
Freedom effect that's why we need it to expand and drop even more prices
With Freedom decent plans start at the $35 mark. Would love to see that price drop. Maybe this Black Friday?
Fizz plans start at 20$
Ha, ha, ha, ha.
Of course the Association which represents the Telecoms are going to say that. And when they charge an absolutely outrageous amount for a service and 'drop' it's price by 41% – to just the crazy level – it looks like a savings.
Meanwhile, the best my national cell provider can provide me (in downtown Toronto) at home is barely a bar of reception, and I rely on my internet (not provided by a national carrier) and Wi-Fi for stable connectivity.