Bell Just Stopped Using X for Customer Support—Here’s Why [Update]
If you’re looking to get support from Bell, don’t @ them anymore on X.
According to Bell today, it says it’s now “unable to offer customer support on Twitter/X”. Bell blamed it on “technical issues with our social listening provider.”
A social listening provider is a company that offers software or services to monitor and analyze online conversations, particularly on social media, to understand brand perception, customer feedback, and industry trends. In other words, getting a pulse on what people are talking about when it comes to Bell.
“We’re actively exploring solutions to continue serving you here, but in the meantime, please reach out via Facebook or chat w/ us live on our website,” continued Bell Support on X.
So far, there have been two replies to the statement. One said, “so not just your products suck but so do your support tools,” while another added, “it’s alright… you’re technical support here is useless anyway. There’s nothing to worry about it lol.”
The Bell Support account joined Twitter back in 2010 and has nearly 44,000 followers. The most recent reply to a customer’s concerns were back on July 30.
We’ve reached out to Bell for comment and will update this story accordingly.
Update August 1, 2025: A Bell spokesperson told iPhone in Canada in a statement, “We’re currently experiencing technical issues with the tool we use to manage customer support messages on X, which is causing delays in our ability to respond on that platform.”
Customers are being told to reach out to other support channels like Facebook or live chat on Bell.ca. “This is a temporary situation, and we’re working on a solution to restore full functionality on X as soon as possible,” said Bell, meaning they aren’t leaving X for good.
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I’ll say this, and I can’t explain why, but I had two major issues with Bell over the past few years. In both cases, chatting and phone calls couldn’t help me, but the support on Twitter did. Without any further issue, they compensated me for the time I wasted trying to get someone on the phone to fix my problem. Not an endorsement; I did find it bizarre.
Support through X is far better for a number of companies. I used to get responses much quicker from rogers on there too.