Amazon Pushes Alexa Beyond Echo Devices With a Big Web Move

Amazon has launched a web version of Alexa+, letting early access users use the AI assistant directly through a browser at alexa.com.

The new site is now available to all Alexa+ Early Access customers and is meant to give people another way to use Alexa beyond Echo speakers, phones, and smart displays. Amazon says users can sign in to their Amazon account and start chatting with Alexa from a computer, with conversations carrying over between devices.

On the web, Alexa+ can answer questions, help plan trips, summarize documents, create shopping lists, manage calendars, and control smart home devices. It can also connect with services like Expedia, Yelp, Angi, and Square to help book travel, find restaurants, or arrange home services. The idea is that Alexa can both give information and complete tasks in the same place.

You can also check out your compatible smart home devices on Alexa.com as well.

Amazon says the web version also makes it easier to do longer or more detailed tasks, like meal planning, organizing files, or planning entertainment. Users can paste in documents or recipe links, ask Alexa to customize them, and then continue where they left off later on another device, such as an Echo Show or Fire TV. You can’t speak into Alexa.com in the browser, unlike OpenAI’s ChatGPT and Google’s Gemini.

Alexa+ first launched about nine months ago and is still in an early access phase. Amazon has not said when Alexa+ or the new alexa.com experience will be widely available to all users. Alexa+ only launched in Canada back in November.

For now, access is limited to customers already approved for Alexa+ Early Access. Amazon also did not confirm whether Alexa+ web access is officially available in Canada yet, or when Canadian users might get full access. The link to Alexa.com redirects to Amazon USA, so it looks like this is just US-only for now at launch.