Ferrari Luce Exterior Revealed: This Is What Jony Ive’s First Car Looks Like on the Outside

Ferrari just unveiled the Luce, its first fully electric car, and it’s the one Jony Ive designed. We already saw pictures of the interior teased, but now Ferrari has revealed the exterior at an event in Rome, Italy.

Ive designed the iPhone, the iMac, and basically everything Apple made that people actually loved. He left Apple in 2019, started a design firm called LoveFrom with his longtime collaborator Marc Newson (plus lots of other Apple designers that followed him), and Ferrari handed them the keys to design its first EV from scratch.

Here’s what the front looks like. I’m not too sure of what to think right now. It almost looks cartoony in a way. Is this like Home Simpson revealing his car design to his half-brother Herb?

The result is something that looks nothing like a traditional Ferrari. The Luce is built around a giant glass shell that wraps all the way down below the beltline, with floating aerodynamic wings at the front and rear. No fake grilles, no aggressive vents. Just clean, continuous surfaces. It’s the kind of restraint you’d expect from Ive, and it’s a pretty radical departure for a brand that usually goes the other direction.

Inside, it’s the same story. Ive ditched the touchscreen-everything approach and went with precision-machined mechanical buttons, dials and switches paired with custom Samsung OLED displays. Ferrari says the interior is “a celebration of hundreds of discrete products, each meticulously considered and treated with individual care.” Which sounds very Ive.

As for specs, the Luce has four electric motors, one per wheel, putting out 1,050 horsepower total. Zero to 100 km/h in 2.5 seconds. Top speed over 310 km/h. Range of 530 km on a charge. And a 122 kWh battery that can suck up 70 kWh in just 20 minutes.

Ferrari also made a point of saying the Luce won’t have fake engine sounds. Instead, an accelerometer on the rear axle picks up the actual vibrations from the spinning components and amplifies them through the speakers, kind of like how an electric guitar works. You only hear it when you want to, based on which drive mode you’re in.

It fits five people, which is a first for Ferrari. The electric platform meant they could ditch the traditional engine layout that always forced a compromise on interior space.

“With Ferrari Luce, we are once again redefining the limits of what is possible. Today, we are not simply unveiling a new car, we are inaugurating a chapter that turns our vision into reality, strengthening Ferrari’s tradition of anticipating and shaping the future. Such a leap forward in product innovation could only have been achieved through process innovation; this is why we chose to embark on new collaborations, such as the one with LoveFrom for the design,” said John Elkann, President of Ferrari, in a statement.

What about the starting price? The Ferrari Luci will start at an eye-popping $640,000 US, or about $883,430 CAD, set to hit North American in Q2 of 2027.

Ferrari says the location of the reveal today was where the company first ever race in Rome back in 1947.