Bell-owned Virgin Mobile has rebranded itself to Virgin Plus, yet another move to seemingly keep consumers on their toes when it comes to keeping track of wireless companies.
“Virgin Mobile is now Virgin Plus”, explains the new website, emphasizing the new brand’s focus on mobile, internet, TV “plus so much more.”
Virgin Mobile’s website and social media channels all rebranded on early Sunday morning.
“We’ve got you covered with value-packed plans and hot phones, plus Internet with the speed you need, plus the hottest TV shows – *takes a breath* – plus Member Benefits, plus awesome service, plus more pluses…” details the website.
A promo video below also highlights the new change:
Earlier this month, Bell increased its wireless connection fee to $50, a change that also applies to Virgin Mobile…err…Virgin Plus.
Update July 19, 2021: Virgin Plus has officially announced it is the new brand of Virgin Mobile.
“As we expanded our services and experiences, we wanted a new brand to reflect all that we now offer our customers. With Virgin Plus, we’re demonstrating to Canadians that we’re more than a typical mobile provider. Virgin Plus provides a full-service offering with the addition of Internet and TV in Ontario and Quebec, value-packed plans, Member Benefits, and awesome customer service,” said Jennifer Posnikoff, Head of Brand & Marketing Communications at Virgin Plus, in an emailed statement to iPhone in Canada.