TELUS launched a pilot project yesterday to bring free Wi-Fi to three Metro Vancouver Translink buses, which the company says marks the first time complimentary Wi-Fi has been provided on public transit in Western Canada.
Anne-Marie LaBerge, TELUS vice president, brand and marketing communications, said in a statement “We’re constantly looking for new ways to give back and surprise and delight people in our communities.”
LaBerge followed up to say “We hope that giving transit riders free Wi-Fi on buses makes it easier for them to catch up on email, connect on social media or wind down with the latest episode of their favourite TV show while they’re on the go.”
According to TELUS, one bus along each of the following routes will offer the free Wi-Fi:
- 99B Line – Commercial-Broadway Station to UBC
- 351 – White Rock to Bridgeport Station in Richmond
- 555 – Carvolth Exchange in Langley to Braid Station in New Westminster
Below are images of the buses to look for that will offer free Wi-Fi:
— TELUS (@TELUS) August 12, 2014
Telus is also running a contest to give away two Samsung Note 8 LTE tablets for riders of the Wi-Fi bus:
Tweet or Instagram the location, tagging @TELUS and the hashtag #TELUSWifiBus (inclusion of a photo is optional – photos must not contain persons other than yourself)
The idea to run the pilot project was the brainchild of TELUS’ media agency, Cossette, which said “The opportunity to delight commuters using TELUS’ 4G LTE network seemed like a perfect fit and we were excited to learn it hadn’t been done in Western Canada before,” according to Tim Monaghan, VP, Media Director.
As for how long the pilot project will last, TELUS says in six months it will decide whether or not it will extend the free Wi-Fi based on rider feedback.
For those with smaller data plans (or with Wi-Fi iPads) that take these longer Translink routes, these TELUS buses might be your new best friend.