Telus has launched new Platinum tier price plans for those looking to sign a two-year contract. The new plans further reduce the upfront cost of “latest devices”, starting at $115 per month for a plan with 1GB of data.
According to the Telus website, Platinum plans allow customers to pay the lowest upfront cost for new smartphones. The first thing that comes to mind is Apple’s iPhone Xs which debuted yesterday.
The additional subsidy with Platinum looks to be $250 off Premium+ plans, which start at $105 per month. These platinum plans have been available for Telus customers in Quebec for a while, but now extend to BC, Alberta, Ontario and Atlantic Canada.
The move by Telus looks to match Rogers, which launched a new Ultra plans yesterday, coincidentally timed with Apple’s iPhone XS launch. Rogers Ultra plans also start at $115 per month with 1GB of data (but both Rogers and Telus are offering 3GB at the moment) and help reduce the upfront cost of a newer smartphone, such as iPhone X.
An iPhone X 64GB model with Telus costs $400 upfront on a Premium+ plan, but Ultra takes the upfront cost down to $200. Telus has yet to reveal iPhone Xs and iPhone Xs Max pricing (but Rogers/Fido has already—click here).
With Telus and Rogers making money moves with new higher premium plans, you can bet Bell will come out with similar plans of their own.