A survey of 6,000 individuals carried out by an analyst group led by RBC Capital Markets’ Amit Daryanani, indicates that only 11% of Apple’s customers plan to buy the Apple Watch, MarketWatch reports. On the other hand, the survey also revealed that demand for the latest generation iPhone 6 and iPhone 6 Plus seems even bigger than expected.
“Post our survey, we think not just demand for iPhone 6 is robust, but the [average selling price] move could be significant,” RBC Capital Markets’ Amit Daryanani said. However, just 11% of those consumers said they plan to buy Apple’s most innovative new product since the iPad when the Apple Watch hits store shelves in 2015, while just 16% said they intend on utilizing Apple Pay when it rolls out in October.
It must be highlighted here that 24% of candidates indicated uncertainty over the Apple Watch. While these numbers could change as the Apple Watch is released to the public and retailers and banks start adopting Apple Pay, Daring Fireball’s John Gruber’s prediction that the high-end Apple Watch Gold Edition could cost $5,000 or more, may be one of the reasons why potential buyers are not yet certain about investing in Apple’s upcoming wearable.
Other interesting points from the RBC survey include:
- There seems to be even demand between the 6 and 6 plus, which RBC said was surprising.
- Nearly half of respondents plan to buy the 64 gigabyte version, which could shift pricing higher.
- Roughly 27% of the respondents who indicated intent to purchase an iPhone are new to Apple’s ecosystem, with a majority switching over from Google’s Android.
RBC has lifted its price target on AAPL to $114 from $110.