Back in late September Amazon quietly announced online its new third generation 7-inch and 8.9-inch Kindle Fire HDX and 7-inch Kindle Fire HD tablets for the United States only. Canadians missed out but in just over three weeks Amazon’s latest tablets have arrived here and in the United Kingdom.
Jeff Bezos, Amazon.com Founder and CEO:
“It’s been just two years since we introduced the first Kindle Fire, and we are grateful for the overwhelmingly positive response from customers. The team is innovating at an unbelievable speed, and we’re excited to bring our new Kindle Fire HDX to Canada,”
The Amazon HDX in 8.9″, starts at $399 for the 16GB model, $254 for the 7″ HDX, with a ship date of November 26.
Amazon Kindle Fire HD in 7″ starts at $149 for the 8GB model, with a ship date of October 24.
These new Kindle Fire HDX and HD models definitely provide a huge bang for the buck and are very competitively priced given their improvements of a higher resolution screen, faster processors and better battery life. It comes down to Amazon’s app ecosystem and user interface versus Apple’s App Store and iOS experience.
Amazon has previously stated it wants to make money on its users buying media instead of hardware sales, which as it stands is priced very aggressively. Nobody knows how many Kindles or tablets Amazon has sold to date because the company has never revealed numbers. Amazon may have pre-empted Apple as the latter won’t be announcing new iPads until October 22, but at the end of day, customers will speak with their wallets.