Last month, it was reported Amazon was set to delay its annual Prime Day shopping event until August due to the COVID-19 pandemic, but now the date is being delayed further, reports the Wall Street Journal:
Amazon.com Inc. is taking a number of steps to return to pre-pandemic business operations, including scheduling its annual Prime Day shopping promotion for the fall and allowing unlimited shipments of nonessential goods to warehouses, according to people familiar with the matter.
The delay means Prime Day, which usually takes place in July, will now happen in September, says the Journal.
Sources note the delay will “allow the e-commerce giant to lay the groundwork for shipments of a wider variety of products,” reports the Journal, in what would appear to allow Amazon to process and ship more items faster.
During COVID-19, Amazon has experienced a surge in online orders and has struggled to keep up with orders, with Prime shipping speeds dropping on a variety of products. The delay will most likely allow Amazon to hire more staff and prepare for one of its biggest shopping days of the year.
Amazon Prime Day is a major shopping event for the company’s paid Prime subscribers, offering discounts on a variety of products, including the company’s own Echo devices, Kindle readers, Fire TV products and more.