Amazon Prime Day 2022 was ‘Biggest’ Ever: Over 300 Million Items Sold
Amazon’s Prime Day event for 2022 was the “biggest Prime Day event ever”, announced the retailer on Thursday morning.
According to Amazon, Prime members globally saved over $1.7 billion, more than any other Prime Day event, with over 300 million items sold worldwide. The company also touted its selling partners “outpaced Amazon’s retail business”, while this year’s Prime Day also saw more Amazon Devices sold than previous Prime Day events.
Amazon says customers spent over $3 billion on over 100 million small business items as part of a sweepstakes event to support the latter.
“Prime Day is a celebration of our Prime members, who look forward to this event every year, and we’re thrilled to have delivered incredible savings to them once again,” said Doug Herrington, CEO of Amazon Worldwide Stores, in a statement. “This special event is made possible because of the support of our employees, vendors, and sellers, and I want to give a big thank you to all of them for making this a Prime Day to remember.”
Below are Worldwide Prime Day Trends shared by Amazon:
- Prime members worldwide purchased more than 100,000 items per minute during this year’s Prime Day event.
- Some of the best-selling categories worldwide this Prime Day were Amazon Devices, Consumer Electronics, and Home.
- Prime members worldwide did the most shopping from 9 a.m.—10 a.m. PT on Tuesday, July 12 during the entire Prime Day event.
- Some of the best-selling items worldwide this Prime Day were from premium beauty brands, including LANEIGE and NuFACE; Apple Watch Series 7; diapers and wipes from Pampers and The Honest Company; kitchen essentials from Rachael Ray, Le Creuset, and Hamilton Beach; VTech and LeapFrog toys; Vital Proteins Collagen Whey; Levi’s apparel and accessories; Chemical Guys car wash products; and pet products from NUTRO, TEMPTATIONS, and GREENIES.
- Since Prime Day shopping began on July 12, select Fire TV, Echo, and Blink devices were some of the best-selling items on Amazon worldwide.
- Customers supported small businesses in the three-week lead-up to Prime Day, generating more than $3 billion in sales for small businesses included in the Support Small Businesses to Win Big sweepstakes.
- Customers purchased more than 100 million small business items in the three weeks leading up to Prime Day.