Apple Debuts 2020 iPhone SE, Pricing from $599 in Canada [u]

Apple this morning announced its highly anticipated iPhone SE, available in 64GB, 128GB and 256GB models in black, white and (PRODUCT)RED starting at $399 USD and $599 CAD in Canada.

Apple Canada says the iPhone SE can cost $349 (CAD) with trade-in from apple.com, in the Apple Store app and Apple Stores. You’ll also get one year of Apple TV+ for free with your purchase.

The second-generation iPhone SE has a 4.7-inch Retina HD display with True Tone and will have a Home button with Touch ID, in what Apple is calling “the most affordable iPhone.”

Powered by the A13 Bionic (same chip as iPhone 11 and iPhone 11 Pro), the iPhone SE will be available to order on Friday, April 17, 2020 at 5am PDT in Canada and will launch one week later on April 24th.

“The first iPhone SE was a hit with many customers who loved its unique combination of small size, high-end performance and affordable price; the new second-generation iPhone SE builds on that great idea and improves on it in every way — including our best-ever single-camera system for great photos and videos — while still being very affordable,” said Phil Schiller, Apple’s senior vice president of Worldwide Marketing, in a statement.

“iPhone SE features the industry-leading performance of A13 Bionic that enables great battery life, takes stunning Portrait mode and Smart HDR photos, shoots amazing videos with stereo audio, is great for games and super fast web surfing, and is built with the same industry-leading security features our customers expect. We can’t wait to get iPhone SE into customers’ hands,” added Schiller.

iPhone SE is water- and dust-resistant with an IP67 rating for water resistance up to 1 meter for 30 minutes. The Retina HD display will support Dolby Vision and HDR10, while also have haptic touch. The rear camera is a 12-megapixel f/1.8 aperture Wide camera featuring Portrait mode and can record 4K video up to 60 fps.

Essentially, the 2020 iPhone SE is an iPhone 8 design but with a chip from the iPhone 11 and iPhone 11 Pro and Touch ID, starting from $599 CAD. Are you going to pre-order an iPhone SE this Friday?

Starting iPhone SE pricing in Canada, if using a $1.41 exchange rate should be at $562 CAD for the $399 USD entry price. But Apple is using an exchange rate of $1.50, most likely hedging the Canadian dollar is only going to get worse during this COVID-19 pandemic economic climate.

Full 2020 iPhone SE Pricing in Canada

• 64GB – $599
• 128GB – $669
• 256GB – $809

Sadly, the 2020 iPhone SE still comes with a measly 5W USB Power Adapter in the box.

Here’s a video below of our friend Justin Tse detailing all the new changes of the 2020 iPhone SE:

…refresh for updates, more to follow