Apple and Major League Soccer (MLS) have announced the iPhone maker’s Apple TV app will exclusively stream every single match starting in 2023.
This Apple and MLS deal will let fans worldwide stream all MLS, Leagues Cup (excludes Leagues Cup and Campeones Cup for viewers in Mexico) and select MLS NEXT Pro and MLS NEXT matches in one place, free of local broadcast blackouts or any pay TV requirement.
Starting in early 2023 through 2032, MLS matches will be available exclusively on the Apple TV app with an MLS subscription service. Apple says there will also be a new weekly live match whip-around show with highlights and more.
Apple says there will be a selection of MLS and League Cup matches available “at no additional cost for Apple TV+ subscribers”, while some matches will be available for free. MLS full-season ticket packages will include this new MLS streaming service.
MLS live and on-demand content will be accessible on the Apple TV app, found on iPhone, iPad, Mac, Apple TV 4K, and Apple TV HD; Samsung, LG, Panasonic, Sony, TCL, VIZIO, and other smart TVs; Amazon Fire TV and Roku devices; PlayStation and Xbox gaming consoles; Chromecast with Google TV; and Comcast Xfinity, plus the web on tv.apple.com.
“For the first time in the history of sports, fans will be able to access everything from a major professional sports league in one place,” said Eddy Cue, Apple’s senior vice president of Services, in a statement. “It’s a dream come true for MLS fans, soccer fans, and anyone who loves sports. No fragmentation, no frustration — just the flexibility to sign up for one convenient service that gives you everything MLS, anywhere and anytime you want to watch. We can’t wait to make it easy for even more people to fall in love with MLS and root for their favourite club.”
“Apple is the perfect partner to further accelerate the growth of MLS and deepen the connection between our clubs and their fans,” said Don Garber, MLS’s commissioner. “Given Apple’s ability to create a best-in-class user experience and to reach fans everywhere, it’ll be incredibly easy to enjoy MLS matches anywhere, whether you’re a super fan or casual viewer.”
Apple says all matches with Canadian teams will also be available in French, while all MLS and League Cup matches will include commentary in English and Spanish. The Apple News app will also show highlights of matches.
In the coming months, details such as subscription pricing, schedules, pre and post-game coverage and how to watch on Apple devices will be announced.
MLS has 29 clubs and says it is the fastest-growing soccer league in the world. Canadian MLS teams include Toronto FC, Vancouver Whitecaps and CF Montréal (Club de Foot Montréal).