Google’s parent company, Alphabet, announced its fourth quarter earnings today, and for the first time revealed how much ad revenue was generated from its subsidiary, YouTube.
YouTube saw $4.7 billion USD in revenue for Q4, and for 2019, saw $15.15 billion USD in ad revenue, up 36.5% compared to 2018, when $11.2 billion USD was generated. Alphabet says YouTube contributed 10% to Google’s overall revenue.
According to The Verge’s breakdown of Alphabet’s Q4 earnings, YouTube has over 20 million paying Premium and Music Premium subscribers.
Alphabet’s Q4 saw $46 billion USD in revenue, a 17% increase year-over-year, with $10.7 billion in net profit from the latter. Google search remains the company’s major moneymaker, making up $27.2 billion USD in revenue for the fourth quarter.