Former Apple Engineer Reveals the Secrets of Designing Software in Steve Jobs Era

Ken Kocienda, a former software engineer at Apple who worked at the company in the final years of Steve Jobs and is believed to be directly responsible for designing iPhone’s multi-touch, has offered an inside look at Apple’s creative process in his widely acclaimed book ‘Creative Selection’.

In a new video titled ‘Inside the Apple Factory: Software Design in the Age of Steve Jobs’, YouTube channel a16z’s operating partner Frank Chen has shared an in-depth interview with Kocienda in which he talks about Apple’s product design process.

“This conversation is the golden ticket into the Golden Age of design, with lessons for any software developer, product manager, organizational leader, or maker”, says Chen, who is a former VP of Products and UI Design at HP Software and has also served as Director of Product Management at Netscape and product manager at Oracle.

“This is an insider’s account of creativity — with lessons for software design and product management for anyone — because it delves into experiments around designing novel user interfaces, as well as the deep questions many companies face around organizing creativity and the creative decision-making process.

The entire 96-minute-long video interview is embedded below.

The YouTube channel a16z is from well-known venture capital firm, Andreessen Horowitz.