Apple executive Phil Schiller has participated in the #icebucketchallenge, a trending charity campaign to raise awareness for amyotrophic lateral sclerosis (ALS), also known as Lou Gehrig’s disease. The purpose is to dump a cold bucket is ice water on your head, then tag three others to take the challenge within 24 hours or make a donation.
Schiller tweeted last night an image of him dumping water on himself—check it out below:
Come on Phil, we want to see the bucket full of actual ice too in a video!
— Philip Schiller (@pschiller) August 14, 2014
You can see other tech executives such as Facebook’s Mark Zuckerberg and Microsoft CEO Satya Nadella partaking as well.
Now, the countdown is on to see if Tim Cook will participate after being tagged by Schiller, along with former Boston College player Pete Frates (diagnosed with ALS in 2012) who started the challenges, and Chris O’Donnell (also known as Robin).
However, I don’t know if people will be able to top NHL free agent Paul Bissonnette’s cinematic ice bucket challenge: