The Quibi (pronounced quib-bee) mobile-only streaming service has launched in Canada today, offering short-form content and backed by nearly $2 billion USD in investment funding and run by Jeffrey Katzenberg (he started Dreamworks) and Meg Whitman (former CEO of eBay).
Quibi’s premise is short-form high-quality content viewable only on mobile devices, with shows no longer than 10 minutes long, which can be viewed in portrait or landscape.
Bell Media will have curated news programming in Quibi, part of the streaming service’s Daily Essentials. The three programs are:
- Newsday by CTV
- Newsnight by CTV News
- Sports AM by TSN
Apple is also pushing Quibi as well, with an email sent out to customers letting them know the app is now available for download. It’s also being featured heavily in the App Store.
“Star-studded episodes drop daily on Quibi, the new streaming app designed specifically for your phone. Sign up today and get a 90-day free trial,” explains Apple.
The launch of Quibi comes at a time when everyone is glued to streaming services due to social distancing and staying home, as the COVID-19 pandemic ensues. Early reviews in iTunes have been fairly positive, with Quibi seeing an average rating of 4.6 stars out of 5 in the Canadian App Store.
As of writing, Quibi is the #2 app in the Entertainment category in Canada, while it ranks as the #8 app in the Free Apps category. Expect the app to surge higher in App Store rankings as this week progresses.
You can click here to download Quibi in the App Store and will cost $6.99 CAD/month once your 90-day free trial ends. Let us know what you think of it.