Roku has launched The Roku Channel in Canada today, a free ad-supported streaming channel for its customers, offering movies, TV shows and more.
The Roku Channel does not require subscriptions, fees or logins and according to the company, will average “about a third less advertising per programming hour” than traditional TV in Canada.
“We always aim to deliver the best entertainment selection and value for our customers,” said Rob Holmes, Vice President of Programming at Roku, in an issued statement to iPhone in Canada. “Our users are looking for great free content, and with the launch of The Roku Channel we are making it easy for them to find it.”
The launch brings hundreds of movies, TV shows and documentaries, available free of charge and each new month will feature motion picture hits and classic movies. This month has Bad Boys, Julie and Julia and Grown Ups as examples of some movies available.
The publishers American Classics/Hatch Farm Studios, FilmRise and Total Content Digital are the first to join the Roku platform, while others will be added over time, explains the company.
The Roku streaming platform currently has over 5,000 free and paid channels, offering access to over 150,000 movies and TV episodes. The new Roku Channel is set to roll out in the coming weeks, starting today. Once your device gains access to this update, the Roku Channel can be downloaded from the Roku Channel Store.