We already told you Starbucks is set to release an all-new iPhone app on March 19, which will feature digital tipping (U.S. only) and a new ‘shake to pay’ feature.
But there’s more innovation coming in the Starbucks mobile space—such as ordering via the mobile app while you’re in line to speed things up, according to Bloomberg. The feature will be tested initially in the U.S. says the company, which is definitely exciting for those who despise long Starbucks line ups at peak times (#firstworldproblems):
Starbucks is “actively working” on mobile ordering, Adam Brotman, chief digital officer at the Seattle-based company, said in an interview. The move would let customers select coffee or food while in line or before coming into a cafe, potentially speeding up service and saving time.
“It’s something our customers have asked for,” he said. “We’re not revealing a lot of details about it now.”
Brotman went on to reiterate over 11 percent of the company’s U.S. transactions take place on a mobile device—and that figure is expected to double in a year from now.