Uber has officially launched its UberX service in Saskatoon, Saskatchewan, the first city in the province to debut the ridesharing service, after bylaws were passed back in December to support new ridesharing regulations.
— Saskatchewan Party (@SaskParty) February 5, 2019
“We are excited about the launch of new safe and affordable transportation options for the city of Saskatoon, along with flexible economic opportunities for local residents,” said Michael van Hemmen, Business Manager (west), Uber Canada, in a press release. “We also want to highlight the innovative and collaborative approach taken by the provincial government and municipal authorities to help make this launch possible.”
The Saskatoon launch also is Uber’s “first market entry in partnership with a provincial government-run auto insurance program,” as the company is working with Saskatchewan Government Insurance (SGI), to provide insurance for drivers and their personal vehicles.
“The fight against impaired driving is a priority for our government, and ridesharing will provide another option for people to get home safely. We welcome Uber to Saskatchewan,” said the Honourable Joe Hargrave, Minister responsible for Saskatchewan Government Insurance (SGI), in a statement.
The launch was also applauded by Mothers Against Drunk Driving (MADD) Canada, which is a partner with Uber to bring safer rides home to combat impaired driving.
Uber says UberX allows “residents and visitors a safe and easy way to get around the city with a few taps on their mobile device.”