App Tracking

Apple to Limit Third-Party Tracking in Kids Apps Soon

Citing a source familiar with the company’s plans, The Wall Street Journal is reporting that Apple will soon limit third-party tracking in apps in the Kids category of the App Store. While Apple has not yet officially confirmed the move, a company spokesperson has provided the following statement to WSJ: “For privacy and security reasons, Apple...

Developers Can Now Target App Users Even After They Delete Their Apps

According to a new report by Bloomberg Businessweek, app targeting companies seem to have found ways to assist developers in tracking users who have recently uninstalled their apps. This allows the companies to repeatedly serve these users with ads of the same apps aimed at persuading them to reinstall. Some of these companies that use the...