AppTrackingTransparency

The Bundeskartellamt, Germany's antitrust authority, on Tuesday announced an investigation into Apple's App Tracking Transparency feature for anti-competitive practices. App Tracking Transparency is a privacy feature which requires advertisers like Facebook, Google, and Yahoo to ask iPhone users for their consent before tracking them and collecting their data across third-party apps to serve targeted ads....

With the introduction of the AppTrackingTransparency framework in iOS 14, iPadOS 14, and tvOS 14, Apple gave its users complete control over which third-party applications get to track their activity across other apps. Any third-party apps that want to track users outside their confines to create targeted ads must now request users for their permission...