Tick Different

Swatch’s New “Tick Different” Trademark Sued by Apple

Swiss watchmaker Swatch is being sued by Apple for using its new "Tick different" trademark on certain watch models, allegedly capitalizing on successful Apple marketing. According to Apple Insider, Apple claims that the phrase is a play on its 1990s "Think Different" ad campaign, although Swatch has maintained that any similarity between the two campaigns is purely coincidental. The iPhone...