Cineplex TimePlay: Connects iPhone to the Theatre Screen to Get Interactive


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If you haven’t tried it yet, Cineplex has an app called TimePlay to allow movie goers with iPhones to connect to the silver screen to play games and engage in other social participation, while you wait for your movie to start. Most of the time this waiting period can be boring but TimePlay aims to change that.

  • The world’s first live, interactive games for multiple players on the silver screen, a completely new social entertainment experience
  • Free to download and free to play
  • Continually updated with new games
  • Win prizes and receive special offers
  • Manage your own personal queue of prizes, offers and opt-ins in your Mystuff folder right inside the app
  • Play against friends and family – or a theater full of strangers – for bragging rights

Currently, only Cineplex theatres in Greater Toronto (14) and Vancouver (6) work with TimePlay, but more are expected to come. You can check out the full list of participating theatres here. Also, if you’re a SCENE member you can receive 50 points just for playing (it was 100 at one point).

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Last fall, Cineplex updated its iOS app with Passbook support for tickets and SCENE members.

Click here to download TimePlay–it’s free. Anyone been using TimePlay?


  • Kellie

    I won a bunch of free drinks while playing. But when redeeming it, they turned out to be with the purchase of a large popcorn and had expired in a period of 2 weeks (played middle of nov, expired nov 30). Whomp whomp.

  • Jason Gil

    I love it! It’s one of my favorite apps.

  • Andrea Tilson

    I’ve played many times, it’s a great innovation add to the movie experience. Plus the prizes are pretty good.

  • Mike Harken

    It’s really fun to use your iPhone to interact with the movie screen and if you’re good enough, you see your name on the leaderboard!

  • rebeld

    OMG, please, please, please, don’t encourage them.

    Half an hour of ads and now this ‘interactive’ crap. No wonder people don’t go to movies any more.


  • Jim Foote

    Awesome app. So cool.

  • James Gardener

    Neat tech to connect your iPhone to a 2nd screen. And the games are so fun.

  • George Cowie

    Just tried it on the weekend. Fun!

  • Great to hear this app works as advertised and is actually fun.

  • draz

    I have been playing these Timeplay games since they started for well over a year now! It’s fun stuff and they did decrease the scene points from 100 down to 50 but it’s still pretty cool and fun to play against others in the auditorium.

    I dislike the game where you have to type! I’m always making a mistake 🙁

  • Callan

    It makes me want to go to the movies more 🙂

  • Derek

    Sounds like a great idea, when will it be coming to Calgary?

  • Acer12345

    People don’t go to movies anymore?