The Zite team has now detailed on their blog how the Zite ‘Personalization Engine’ works to curate stories for you.
In short, Zite works by:
mining content from your social web
modeling that content
modeling the community that interacts with it
modeling your interests
matching your interests tothe content and your community, to help you discover content you’ll want to see.
Below is a graphic of how the Zite works, but if you want a more in-depth description be sure to check out their write up. It’s a pretty interesting read. I love the element of surprise Zite brings as it learns what stories you like and dislike based on the feedback you provide.
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