Apple SVP and General Counsel Bruce Sewell Sells $3M of Stock


An SEC Form 4 was filed this afternoon by Apple to indicate their SVP and General Counsel Bruce Sewell sold 5,137 shares of stock yesterday at the price of $600 each, for a total amount worth $3.08 million.

bruce sewell sec

Apple’s Leadership page bio on Sewell:

Bruce Sewell is Apple’s general counsel and senior vice president of Legal and Government Affairs, reporting to Apple’s CEO. Sewell serves on the company’s executive team and oversees all legal matters, including corporate governance, intellectual property, litigation and securities compliance, as well as government affairs.

bruce sewell

Last November, Sewell was awarded 150,000 bonus shares that won’t fully vest until March of 2016. Sewell joined Apple in 2009 from Intel, where he was in charge of the latter’s legal responsibilities. 

You may remember Sewell’s famous letter to Gizmodo back in April of 2010, demanding the tech site return a lost iPhone 4 prototype back to Apple. 


  • ????Dennis

    Rich Bastard! Was given 150,000 shares and only used 5000 to make 3 mill. He could cash them all in and make 30 million. He might as well just quit in 2016 and be filthy rich. Why bother working for a yearly salary.

    Just sad cause the kids at Foxconn have it horrible while these apple execs have more than they need…

  • Out of those 150,000 shares, half of them vest in 2013, the rest in 2016. So it’s impossible to cash out now. But yeah, it’s a tonne of money.

    Gary Ng
    Sent with Sparrow (

  • Anonymous

    Your a third short, if he could sell them, 150000 shares at $600 is 90 million….just stupid how some people have this, and others can’t afford food

  • GrandMasterFlash

    The real enemy of the ‘kids’ at Foxconn is not Apple or Sewell. It’s the Chinese gov’t. But also consider this: If those Chinese people should receive the same wage as the the Americans, why would Apple or the other million manufacturers go to China…they can stay home in the US and manufacture everything.

    FYI: Sewell has very right to this money…infact percentage-wise he’s getting paid next to nothing compared to the wealth he’s amassing for the Apple corp.