Samsung Executive At Work, Apple Fanboy At Home


In an interview published today by MIT Technology Review (Via The Verge), Samsung’s chief strategy officer, Young Sohn, admits he uses Samsung products at work, but he is an Apple fanboy at home.

Samsung executive
An interesting color spot in the whole Samsung vs. Apple saga is Young Sohn, who is responsible for driving strategy and innovation globally at Apple’s most fierce mobile market competitor and its biggest supplier, Samsung.

Speaking with Jessica Leber, Young Sohn admits he likes Samsung’s products because they feature some impressive tech specs, yet they are missing the core of Apple’s mobile business: the ecosystem, like iCloud, the one that attracts consumers.

“I use a Mac, actually, at home. I’ve always used Mac, an iPhone, and an iPad. I also have the Galaxy. So I’m a great example.

If you look at the strengths of Apple, in a way it’s not the product per se. It’s that consumers like their ecosystem such as iCloud. I like that my family 6,000 miles away in Korea is able to see my schedule and see all of my contacts and photos. It is sticky, but it is a proprietary architecture.

Look at your phone [pointing to my Samsung Galaxy Nexus]. It’s a better phone, in my view. It’s a better display. It’s faster. But eventually the connected ecosystem is really critical.

At work I’m using Samsung devices; Apple at home, mainly because all of my systems and files are done that way. That’s sticky, you know? However, I did figure out how to sync all of my contacts and all of my schedules between the two different systems. You can do it. It’s a bit of work, but it is possible.”

He admits he is paranoid about another company overtaking Samsung; it’s part of Samsung’s philosophy; this is what is pushing the South Korean manufacturer toward innovation.


  • Brian

    I’m not surprised that this happens, but I’m amazed he admitted it in an interview! haha. Can you imagine Tim Cook saying “yeah, I love my iPhone, but my eyes are getting bad so I switched to using a Galaxy Note II at home.”

  • lol best headline ever

  • Haha. “In related news this evening, pigs flew today.”

    You know, when I saw that headline I though, wow, this guy’s getting fired. Can’t imagine Samsung is too happy with him right now.

  • Larry

    One wants to use the other guys stuff. Other wise how would you know how good it is?
    The only surprise is announcing it to the media.

    I’m sure the Apple boys have all kinds of Samsung, HTC, Moto, and Windows phones to mess around with.

  • gtasscarlo

    Is this guy brain dead, he is looking at at-least a firing and being reported “missing”

  • WatDaPhuck

    Why would people think he’s gonna get fired? What he chooses to use at home is his own choice! Read the article, he uses apple because they have an ecosystem that is currently better than Samsung, and to stay connected with his family overseas, who also uses Macs.

    I think this is smart in every way! Know your enemy, know yourself. How else would you know how good your product is if you don’t use and understand your enemy’s products to compare/compete?

  • ????Dennis

    Hahaha “sticky”. Wtf is up with this dude. iOS has dumbed him down.

  • Skin Blues

    There’s a difference between knowing your enemy and being an executive that openly vouches for your enemy as being superior to his own company in any way, shape or form.