Bell Media announced today they have reached an agreement with Shaw to bring CraveTV to the Cable and Direct customers, for the price of $6 per month, which is $2 cheaper than non-cable customers looking to subscribe to the service outright.
Shaw Cable and Direct customers can access CraveTV via the Shaw Freerange TV iOS app, CraveTV for iOS, Apple TV, Chromecast, Microsoft Windows 8.1, select Samsung Smart TVs and Blu-ray players, as well as CraveTV.ca on the web.
Jay Mehr, Executive Vice-President and Chief Operating Officer, said in an emailed statement “By bringing CraveTV together with shomi and live television on-the-go, we have made FreeRange TV the most compelling television viewing app available to Canadians with the most content available anywhere,” adding “We’re in a world where customers are looking for the best opportunities to enjoy content and FreeRange TV with CraveTV and shomi delivers.”
Shaw and Rogers run their own rival streaming service, shomi, but now it looks like they’re both being friendly to Bell Media’s CraveTV. By teaming up, these Canadian companies look to steal streaming marketshare from juggernaut Netflix.
Just over a year ago, then president of Bell Media, Kevin Crull, when asked why CraveTV was not accessible to Rogers customers, told people to “ask Rogers”. Crull noted how CraveTV was available to Rogers since launch, but the latter chose not to implement it for customers.
CraveTV launched publicly for all Canadians beyond Bell customers back in January (after the CRTC forced them to)—the service costs $7.99 per month.