New Rogers $15 Connection Fee Launches Today, Will “Bring Customers More Value” [u]

Starting today, Rogers is launching their new $15 Connection Fee, which replaces the current $35 Activation Fee. The new fee is $15 for new or existing customers who are activating or upgrading any wireless service with Rogers.

Rogers says the following benefits will be available to customers:

• A free call to Rogers TechXpert service when activating and upgrading a device. This includes on boarding help to set up voicemail, transfer contacts, manage apps, and demonstrate device tips and tricks
• The Smartphone Freedom Advantage, which includes: flexibility to change plans and devices, device price matching, and options to purchase device support and protection;
• A SIM card included with your new device (and if required upon upgrade).

Also, Rogers emailed us a statement regarding this new fee to say the following:

We made these changes to bring our customers more value. This is not a response to the CRTC’s Wireless Consumer Code.

There you go. So for any new activations or upgrades, the fee will be $15 (UPDATE: and will not be $35 as previously stated). Are you ready for this new fee? Do you think it offers more value?