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Rogers First Rewards Program Raises Redemption Requirement on Some Awards [u]

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The Rogers First Rewards loyalty program allows customers to redeem their points for reward items related to wireless, TV, internet and home phone.

Looks like Rogers has started to increase redemption limits on some rewards, as the requirement to redeem 2GB of data has increased to 1500 points ($15 value); previously, this was available for 1000 ($10 value) points.

Screenshot 2014 07 09 12 21 32

The 50% point requirement increase occurred despite the data amount staying the same, according to iPhoneinCanada.ca reader Nicholas, who spotted the change.

The program is based on tiers and the average amount spent on a customer account including cable, wireless, internet and home services:

  • Silver Tier customers ($0-$69.99 per month) earn 1 point per dollar
  • Gold Tier customers ($70-$199.99 per month) earn 1.5 points per dollar
  • Platinum Tier customers ($200+ per month) earn 2 points per dollar

The Rogers First Rewards program was made available to all customers back in November of 2013.

Update July 10: We reached out to Rogers for comment on the changes and they responded with the following via email:

We’re always reviewing our rewards catalogue to ensure that we’re meeting our customers’ needs and to ensure our redemption requirements are consistent with in-market prices. We recently increased redemption requirements on some of our rewards, and we’ve also decreased the number of points needed to redeem some of our most popular rewards, including TMN movie packs and wireless roaming packs.

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  • FragilityG4

    I had redeemed 1000 points for the 2GB a few months back as I was about to go over my 6GB … Thankfully I’m getting home Internet next month so I won’t have to worry about ponying up 1500 points now.

  • RogersElise

    We’ve also decreased the number of points needed to redeem some rewards, eg TMN movie packs and wireless roaming packs.

  • FragilityG4

    Yup … Decrease what people don’t want and increase what people do want … Corporate credo.

  • RogersElise

    Actually, the two I mentioned above are some of our most popular rewards.

  • FragilityG4

    But the data is the most popular I’m sure … why else increase it not even one year into the program 🙂

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