Target Canada Mistakenly Sells Demo iPad Unit, Customer Believes Info is Real [u]


According to a report by CTV News, a Target location in the Kitchener area appears to have sold a Waterloo woman a demo iPad Air unit by accident. Demo iOS units come preinstalled with info such as apps, contacts, photos, and more so users can try out a device.

Screenshot 2013 12 03 19 37 20 5

Robin Crowley purchased the sealed iPad Air which had ‘demo’ marked on the box’s label. She believes the info on the device belongs to a woman living in California. It had pages of apps, existing calendar entries and hundreds of contacts:

“If I were her I would be pretty upset,” she says. “I also think if it got into the wrong hands that could be dangerous.”

Screenshot 2013 12 03 19 36 56

CTV tried to reach out to Apple’s PR team but the offices were closed for Thanksgiving. Target sent the following statement:

“The privacy of our guests is of paramount importance and this is the first time we have heard of this type of event. We are investigating it with our partners at Apple and are happy to keep you posted as we learn more.”

For those who have experienced a demo iPad or iPhone unit before, you probably would be familiar with preinstalled apps, photos and more on a device. The fact this iPad Air was sealed and non-distinguishable other than the ‘demo’ label, I can see how that could convince a non-user the info could be real. The video shows photos on the iPad which look to be professionally taken, a clue the unit is a demo.

Check out this humourous video analysis by Yahoo News:

What do you think? Was this a demo unit sold or does this iPad actually ‘belong’ to a woman living in California?

Update 12/4/13: Apple pointed us to the following statement provided by a Target Canada spokeswoman:

At Target the privacy of our guests is of paramount importance.  We looked into the matter and determined that a guest was mistakenly sold an unopened demo unit filled with demo content and no personal information was shared. We are working with our store sales teams to reinforce protocols in this regard.



  • Chrome262

    and you see why the public has no faith in the media…well most of it lol

  • Sounds like a demo unit. I wonder if it belonged to Johnny Appleseed. 😉

  • Al

    I think what a bigger concern here is the hiring practices of the Wagerloo Regional Police.

  • Hondanazi

    Duh, as if they would refurbish the unit but forget to wipe it out and THEN mark it as Demo and put it on the market. I think “Al” has it right, who do they hire at Waterloo PD? Maybe it’s a demo unit so people can see what it looks like with stuff in it! Brilliant!

  • Eric

    It’s the demo unit that is setup in stores. Of course its going to be full of content for customers to see what they can all do with the info. All the demo iPads have the same content “California” information is not real. Exchange it…

  • Updated the story with a statement from Target Canada.

  • farmboi

    If she hadn’t notice that it had a demo label around the UPC, it would make sense… but since she saw that, shouldn’t it kick in that it may have demo data? the demo pictures and address book data, etc. are too far. They all look professionally done…. which should also give it away.