Apple Seen to Increase iPhone Refreshes in 2014 Says Analyst



Apple is set to increase the frequency of iPhone updates, one analyst believes after a discussion with Apple’s CEO Tim Cook and CFO Peter Oppenheimer.

This means we could see an early iPhone update next year, and we don’t have to wait until next September to get our hands on Apple’s hot selling product, at least according to Morgan Stanley analyst Katy Huberty. In a note sent to investors Wednesday morning, she called the iPhone line divergence “a thoughtful approach.” (via AppleInsider)

In fact, there is a precedent for that: last year’s twin launch of the iPad 3 and iPad 4. This year’s iPhone 5s and 5c launch comes on top of that, although the two devices were launched on the same date. Following the conversation with Apple’s CEO and CFO, Huberty believes everything is set for “multiple refreshes per year.”

She also notes that Apple’s product cycle strategy apparently is changing, as the company’s September event was concentrated on the iPod. What Apple’s quarterly earnings show, though, is that the iPod business is falling. In fact, iPod unit shipping has dropped 35% year-over-year, while revenue fell 30%.

It is worth noting here that Apple has released the iPhone 4S in October, while the iPhone 5 and iPhone 5s and 5c were released in September 2012 and 2013, respectively.

Huberty also foresees a jump in revenue from services, given the potential of Apple’s 600 million customer accounts, most with a credit card linked to it.


  • Al

    Nope. Stupid analyst.

    “Maybe” splitting the regular and the C into different months (perhaps even earlier in the year), but not multiple refreshes in the same year (until they discontinue the C, which I suspect will be very soon).

  • K3

    Dear Santa,
    For Christmas I want a helmet……….and some friends……. that will listen.
    – ‘lil Al

  • crosseyed_mofo

    set up a C today for a friend of my mothers, must say, its a pretty sweet phone

  • Al

    Well, sure it is. But for a few dollars more you can have a dramatically better phone. The C is not priced appropriately.

  • Shameer Mulji

    For its capabilities and feature set, I agree, it is not priced appropriately. But, I much prefer the look and feel of the plastic that Apple has implemented on the 5c much better than the metal on the 5s.

    As I’ve said before, I would have no qualms if Apple went all plastic on the iPhone line-up, using the same high-quality implementation as on the 5c. And besides, who doesn’t like colors.

  • OliChabot

    Agree, the C should be 499$. Then it would compete with Android smartphones and will interest a more budget-minded customer base. Why buy a 5C when I can get an iPhone 5 used for 400-450$? I prefer the luxury of metal than plastic, even tho the C doesnt feel cheap. Or i can just put 100 more bucks and get the new one.

  • crosseyed_mofo

    buying it outright it is wayyy expensive, but she actually got it for free from rogers and was able to keep her existing plan, which ya cant really complain about