Apple could potentially reduce the prices of its flagship iPhone series, due to be released later this year.
RBC Capital analyst Amit Daryanani (via MacRumors) has released a note on the pricing of Apple’s next-generation iPhone launches, expected in the September time-frame.
Daryanani expects Apple to introduce three new phones: an update to the current 5.8″ iPhone X, a larger 6.5″ OLED device, and a budget-friendly 6.1″ LCD iPhone.
“Daryanani said the current iPhone X has experienced ‘limited success’ at $999 and up, leading him to believe that lowering the base price by $100 could reinvigorate sales of the 5.8-inch model,” reads the report. “A widely rumored 6.5-inch model, dubbed iPhone X Plus, would then fill the $999 price point.”
This strategy could certainly work for the Cupertino company, if recent supply chain reports regarding slowing iPhone X sales are to be believed. We won’t know if this in fact the case until Apple releases its next earnings report, likely around late April or early May.
Besides the two OLED-based 2018 iPhones, Apple’s likely to announce an all-new 6.1-inch LCD model. If the analyst is correct, the new iPhone lineup unveiled this fall could be as follows:
- 6.5-inch second-generation iPhone X Plus: $999 USD
- 5.8-inch second-generation iPhone X: $899 USD
- 6.1-inch mid-range iPhone X with LCD: $799 USD
- iPhone 8 and iPhone 8 Plus: $549 USD and $669 USD
- iPhone 7 and iPhone 7 Plus: $449 USD and $569 USD
- iPhone SE: $349 USD
One thing is certain: the iPhone X was a contributor to Apple‘s record-breaking revenue of $88.3 billion USD last year, shattering its previous all-time high of $78.4 billion set the year before.