Apple Sets App Store Record: New Year’s Day Saw $240 Million in Purchases

Apple says New Year’s Day set an all-new App Store record, as customers made nearly $240 million purchases in the 24 hour period, making it the busiest single day ever.

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“2016 was a record-shattering year for the App Store, generating $20 billion for developers, and 2017 is off to a great start with Jan. 1 as the single biggest day ever on the App Store,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “We want to thank our entire developer community for the many innovative apps they have created — which together with our products — help to truly enrich people’s lives.”

Apple said during the holiday season, purchases in the App Store surpassed $3 billion in December, while Nintendo’s Super Mario Run saw over 40 million downloads in four days, making it the most downloaded app on the planet on Christmas and New Year’s Day. However, the top spot still goes to Pokémon Go.

The App Store now has 2.2 million apps, a 20 per cent jump from 2015. Developers have been paid out over $20 billion in 2016, a 40 per cent increase compared to 2015.

The App Store is now available in 155 countries worldwide.

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