Apple Wants $5/month Beats Music Plans; Spotify Family Launches with 50% Discounts

Earlier this month sources told Re/code Apple wanted Beats Music subscriptions below $10 per month and was pushing record labels to make it happen. The publication now heard more whispers, as sources say Apple is aiming for a $5/month price point for Beats Music, but there’s no guarantee it will happen:

Apple has been pushing the labels for more extensive price cuts. It wants to relaunch the Beats Music subscription service it bought last spring next year, and industry scuttlebutt is that it’s trying to get the price cut in half, to $5 a month.

The logic of Apple’s argument, relayed by people who’ve heard the pitch secondhand: Apple’s best iTunes buyers spend about $60 a year on downloaded music — $5 a month. So if subscription services dropped that low, any download buyers that switched over to the streaming model would generate just as much revenue for the music labels. And, more important, the market of potential subscribers would get much larger.

Paying $10 per month may seem ‘steep’ for those on the fence about streaming music subscriptions. But $5 per month? That sounds much more enticing. The record labels should go for the volume play at a lower price. Once people start listening they won’t want to unsubscribe if the product is good enough.

Spotify Family Launches

Speaking of streaming music subscriptions for $5 per month, that is now possible with Spotify’s new family plans. Up to four family members can be added to a Spotify account, priced at 50% off the regular premium price of $10 per month and get their own account.

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Spotify launched in Canada officially at the end of September—I wonder how many friends will sign up together for a family plan…

Founder and Editor-in-Chief of iPhoneinCanada.ca. Follow me on Twitter, and @iPhoneinCanada, and on Google+.

  • matt

    So is iTunes radio just gone now?

  • OliChabot

    The main draw-back of Music service subscriptions in my opinion is that you need Data to have access to it. Paying to have download would be much more interesting, though probably impossible. But I want to OWN my music, not only stream i and take data to do so.

  • Kirk

    I know right? Jeez

  • Anon

    You can record your streams.

  • TheLostVancouverite

    Looking forward to trying out the Family plan whenever it rolls out; seems to be a better option than Google Music.

  • MusicMan

    Yes however most services allow you to download-2-device with subscription, alleviating the data usage problem.