Apple and Bose Said to End Retail Partnership


If you are looking to buy a Bose audio product, you may need to search elsewhere than the Apple Store soon, according to a reliable source speaking to MacRumors. The iPhone maker will allegedly remove all Bose products with the inventory change, starting as early as next week.

Bose headphones

Although the source couldn’t give the exact reason, it is very likely that it is related to Apple’s recent acquisition of Beats. Also, let’s not forget that Bose inked an exclusive deal with the National Football League prohibiting players from wearing Beats headphones while in front of cameras, both during practice and on game days.

It is unclear which party decided to end the partnership, but it is pretty clear that Apple doesn’t want to sell its competitor’s products either in its online or brick-and-mortar stores after paying $3 billion to acquire Beats Music and Beats Electronics.

When the league sponsorship deal was announced, Beats issued a statement saying that over the past few years, its headphones had become part of the pre-game preparations for professional athletes, as “music can have a significant positive effect on an athlete’s focus and mental preparedness”.

San Francisco 49ers quarterback Colin Kaepernick was one of those athletes and even appeared in a Beats television commercial. The same Kaepernick refused to cooperate with NFL’s new policy and, as a result, was fined $10,000 for wearing Beats headphones around his neck.


  • Tipper_anonymous

    That is correct. The apple sections at Bestbuy and Future shop had the bose headphones connected to the ipods on display but now they switched them for the beats by dre ! Check it out

  • fmgasparino

    Those contracts are so manipulative. Player should be able to wear anything they want, and people should be able to buy Bose at Apple if they wanted to. I think this only hurt us, customers.

  • Mark

    Sucks for customers. Bose products are in another league compared to Beats products.

  • Dave

    It’s strange how once Beats became popular and turned into a punching bag, people started to reference Bose, as though they’re high quality devices. They’re really not. Bose does not make good products, by any means. For many years, the joke within the audiophile community is that the name stood for:


    Beats makes overpriced, mediocre products (although they’ve definitely been improving lately), but so does Bose. If you want real high quality audio, go with Grado or Sennheiser or Beyerdynamic or Audio Technica or AKG.

    Bose is in the exact same position as Beats – they make decent (but not great) devices that are dramatically overpriced and manage to make up for their audio mediocrity with style and with well-implemented consumer-facing features like noise-cancellation, hardware controls, and so on.

  • HooDatty

    Bose products are in the exact same league as beats. They both reside in the overpriced crap department. If you’re capable of parting with so much income on sound products, there are so many better choices available for the price.

  • Really? Interesting. Any pics? Email us gary AT

  • Tipper_anonymous

    I’ll send u pics by tonight

  • Mark

    The sound link mini has impeccable reviews relative to any Beats equivalent. $200 well spent.

  • I would still say Bose sound better than Beats. I agree that there are much better options for the money, but Bose products at least sound decent for the most part, whereas every time I’ve tried a pair of Beats in store I just shake my head. Beats headphones sound awful for the price.