A well-placed source has confirmed rumors that Apple’s acquisition of Beats “is happening” but was close to falling apart multiple times. The source said with “70% certainty” that Apple’s planned multi-billion acquisition of headphone maker Beats will go through. But Apple isn’t buying Beats for the technology, they’re buying the talent.
“They want Jimmy and they want Dre,” said the source. “He’s got fashion and culture completely locked up.”
The source says “the deal hasn’t fallen apart yet.” Last week Billboard reported both Dr. Dre and Jimmy Iovine could possibly make their debut at WWDC 2014, where the opening keynote will take place on June 2 and possibly feature new hardware.