Apple CEO Tim Cook Talks About How Technology Can Revolutionize the Car

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Apple has been long rumoured to enter the self-driving car business with Project Titan, however, recent rumours claim that the company is moving its focus away from building hardware into building software for vehicles.

During today’s earnings call, Apple’s CEO Tim Cook offered some insight on where the company is going in the auto industry. Cook kept the details to a minimum, saying:

“I can’t speak about rumors. But as you know, we look for ways we can improve the customer’s experience on different sets of products. We’re always looking at new things and the car space in general is an area where it’s clear there’s a lot of technologies that will either become available or will be able to revolutionize the car experience.”

It seems like Apple’s focus will be to develop software for cars, just like they started with CarPlay.

According to a report from Bloomberg, the company is building ways to test a self-driving car is by using virtual reality. This is in an effort to avoid putting cars on city roads and could also be a hint at the company’s exploration into VR.

[via The Verge]

A software engineer with a passion for creation and innovation using technology. To learn more about me, check out my personal website, which contains links to my projects. Email: nick@iphoneincanada.ca

  • erth

    anything is better then the current. even car play needs an update. why can’t i use waze with apple carplay? this is just wrong. for example, i can use waze on my iphone, but not on carplay? why? this needs to stop. we want the apps on our phones to work in our cars. i have a car with apple carplay which i do not use, because i can’t stand the apple maps app. now i have my phone stuck to my dash of a 2016 car. what a waste.