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Apple Extends iTunes Music Previews to 90 Seconds for Canada and Internationally

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Back in November of last year, it was noted Apple had sent notices to music labels notifying them iTunes Music previews would be extended to 90 seconds. Great news for customers, except this extension was only for the USA. The note read:

We are pleased to let you know that we are preparing to increase the length of music previews from 30 seconds to 90 seconds on the iTunes Store in the United States. We believe that giving potential customers more time to listen to your music will lead to more purchases.

Of course, we were shut out from the initial get go, as always. But that has all changed as Canada, along with other international markets in Australia, New Zealand, France, Luxembourg, Denmark, Switzerland, the UK, and other parts of Europe have joined the 90 second iTunes Music preview club, as first noted by 9to5Mac and MacRumors.

Given that some songs are just over three minutes long, a 90 second preview lets you enjoy half the song. Launch up iTunes and try it for yourself. Yay, we’re finally worthy!

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  • Sunra

    Of limited value when you consider most music is crap and of low audio quality.

  • Sunra

    Of limited value when you consider most music is crap and of low audio quality.

  • Sunra

    Of limited value when you consider most music is crap and of low audio quality.

  • Sunra

    Of limited value when you consider most music is crap and of low audio quality.

  • Ryan

    …and longer previews help you determine what’s “crap” and what’s not so you can spend your money exclusively on music you like. So how is this not helpful?

  • Ryan

    …and longer previews help you determine what’s “crap” and what’s not so you can spend your money exclusively on music you like. So how is this not helpful?

  • Ryan

    …and longer previews help you determine what’s “crap” and what’s not so you can spend your money exclusively on music you like. So how is this not helpful?

  • Ryan

    …and longer previews help you determine what’s “crap” and what’s not so you can spend your money exclusively on music you like. So how is this not helpful?

  • Ryan

    …and longer previews help you determine what’s “crap” and what’s not so you can spend your money exclusively on music you like. So how is this not helpful?

  • Dark_phoenix00x

    about time, 30sec is just not long enough for some songs. I previewed Kanye’s last album on itunes and was not a fan when I was only able to hear the first 30sec of each song, but once I heard the full album, it was very good. 90sec would have made the first listen that much better

  • Dark_phoenix00x

    about time, 30sec is just not long enough for some songs. I previewed Kanye’s last album on itunes and was not a fan when I was only able to hear the first 30sec of each song, but once I heard the full album, it was very good. 90sec would have made the first listen that much better

  • Dark_phoenix00x

    about time, 30sec is just not long enough for some songs. I previewed Kanye’s last album on itunes and was not a fan when I was only able to hear the first 30sec of each song, but once I heard the full album, it was very good. 90sec would have made the first listen that much better

  • Dark_phoenix00x

    about time, 30sec is just not long enough for some songs. I previewed Kanye’s last album on itunes and was not a fan when I was only able to hear the first 30sec of each song, but once I heard the full album, it was very good. 90sec would have made the first listen that much better

  • As of today, Apple now restricts song review back to between 10 to 15 seconds for most song.

    Most song don’t even got to the main tune in 10 seconds, especially classical music.

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