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Apple Captures 15.3% Global Market Share in Q2 2014

Apple’s 17% growth year-over-year wasn’t enough to maintain its grip on the global smartphone market. The same goes for its rival, Samsung, which shipped double the units Apple did, but still lost market share on a year-over-year basis, according to the latest study released by Strategy Analytics.

As the market research firm notes, global smartphone shipments grew 33% annually to 285 million units in calendar Q1 of 2014, up from 213.9 million units estimated for Q1 2013.

Breaking down to manufacturers, we know how many iPhones Apple sold between January and end of March. What Strategy Analytics emphasizes in its study is the 17% annual growth which accounted for 15% of the smartphones shipped globally, during Q1 of 2014, down from 17% recorded the same period a year prior.

Although Samsung doesn’t report its quarterly sales, Strategy Analytics estimates that the South Korean manufacturer shipped 89 million smartphone units and captured about 31% of the global market. This compares to the 32.4% reported a year prior.

Iphone global market share Q1 2014

Other notable market players like Huawei and Lenovo have captured 4.7% market share, respectively. Apple and Samsung together account for nearly half of the global smartphone shipments, more exactly 47% — down from 50% a year prior.

Technology enthusiast, rocker, biker and writer of iPhoneinCanada.ca. Follow me on Twitter or contact me via email: istvan@iphoneincanada.ca

  • Jorge Garcia

    It may take a good 7 or 8 years but Apple just will not be able to beat the cold hard math of consumer electronics. The competition will get better and better, and all the while they will be undercutting Apple’s price by 2/3rds or more. Apple will eventually become just the “luxury” vendor that only caters to the money-is-no-object, I don’t mind overpaying by a factor of 3 people, let’s call them the five percent-ers. Apple’s at 15% now so they got another 10 points to drop.