Apple Stores to Sell New Apple TV on Friday in U.S., Likely Canada Too [u]

Mark Gurman from 9to5Mac has learned U.S. Apple Stores are set to sell the new Apple TV starting this Friday:

Now, we’ve learned that Apple is planning to begin selling the new set-top-box at its retail stores this Friday. Apple retail employees say that stores are beginning to receive shipments to sell at the end of this week, while stores will be re-organized overnight on Thursday to promote the new Apple TV in stores on Friday.

We asked Gurman if this would be similarly the case for Canada, but he was unable to say for certain. Looking back at previous Apple product launches, specifically Apple Watch and iPhone 6s, we had the same launch days as the U.S., which we believe would be the case for the 4th generation Apple TV, as online sales launched at the same time too.

The 4th generation Apple TV starts at $199 CAD and $269 CAD for 32GB and 64GB.

Update: We’re hearing Best Buy stores will most likely sell the new Apple TV in-stores on Friday, while Apple retail stores we’ve spoken with are saying it’s best to call at the end of the week (some are also saying they’re “on the way”).

We’ve reached out to Apple for comment and will update this post accordingly.

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  • Gary Bowen

    Exciting. As of Wendesday afternoon, my online order still says “Preparing for Shipment”. I bought within the first ten minutes, and am still expecting Nov 4-6 delivery to Calgary.

  • Grant Fengstad

    I wouldn’t be all that surprised to see the early orders of Apple TV’s to arrive on Friday – same day as they are available in store. Regardless of the status saying Nov 4-6 delivery, Apple has a history of ensuring early adopter orders receive their products on the day it officially is available in store.

  • Salinger

    That would definitely be a nice surprise. I ordered a few hours after orders opened and got Nov 2-4 delivery window. My order’s been in the “Preparing for shipment” stage for about 24 hours now. If it ships tomorrow, it’s conceivable it could arrive Friday depending on where it ships from though I think it’s more likely to come next week.

  • Léon

    The possibility that I could walk in to the local Apple store on Friday and get the Apple TV instead of waiting for the delivery maybe even until next Friday (Delivery: 4 Nov – 6 Nov) even though I have ordered it immediately after it became available because I didn’t want to wait, irks me to no end. What’s the point of offering the preorder if the product will be available in store before the preorders can be delivered?

  • Chrome262

    why does this sell with 32 gig but the new phone does not, ridiculous.

  • Salinger

    I ordered through the Aeroplan eStore link while they had their 5X miles event which means I earned over 1,300 Aeroplan miles on this purchase. That’s more than enough for me to be happy even if it means I get it a few days later than if I’d picked it up in store.

    That aside, I agree, if you put your faith in a company enough to place a pre-order for something before you’re even able to go see and touch it in-store, you deserve to get it at the least, on the same day as it becomes available.

  • Léon

    I had the same idea, I tried AirMiles website first to see if they offer any bonus miles but they didn’t. Few years back, I got almost 2.000 bonus points on MacBook Pro which essentially meant a $200 price break.

  • Grant Fengstad

    I just received a notification from Apple that my order has shipped. Coming via UPS and it appears to be overnight delivery.

  • Salinger

    That’s great! Mine’s been “preparing for shipment” approaching 48 hours now. Doesn’t look like I’ll be getting it tomorrow unless there are some major updates in status very, very quickly!