Apple to License AirPlay to Television Manufacturers?


AirPlay is Apple’s simplistic audio and video sharing feature that streams video and audio to your Apple TV. The issue with this is that it requires the purchase of an Apple TV for AirPlay to stream onto your television–but what if AirPlay was built in?

Bloomberg reports that Apple has plans to license AirPlay directly to consumer electronics manufacturers, with AirPlay-ready devices to be available this year.

Under the plan, Apple would license its AirPlay software to consumer-electronics makers that could use it in devices for streaming movies, TV shows and other video content, said the people, who asked to remain anonymous because the plans haven’t been made public. Apple now only licenses AirPlay for streaming audio. Devices that could be used for video may be available this year, one of the people said.

I think the inclusion of AirPlay would be a smart move, considering the amount of iOS devices sold, which stands at over 160 million. iOS device owners would purchase more TVs with built in AirPlay, and sales of iOS devices would increase as first-time users would be eager to test out the feature.

Is Apple about to make an impact on the TV industry? Or could we possibly see…a ‘real’ Apple TV coming in the future too?



  • Anonymous

    Great idea, great concept! Unless of course Apple chooses to build its’ own Television Sets 😉

  • Anonymous

    Naw that won’t happen. Considering the fact that they never allow devices from other companies to run iOS.

    But wait, while writing this I realized non-Apple printers do have AirPrint! So there is a possibility … Hmm we’ll see

  • Anonymous

    Well there is DLNA…. Samsung, Sony, and other manufacturers already support this. My Samsung TV works very well with my Windows 7 computer. Plays pretty much every video file I throw at it. And there are apps for the iPhone that allows you to play your songs, show your pictures, and even video via DLNA to your TV and other devices.

    AirPlay support would be nice I suppose. But if Apple supports the DLNA standard then that would be even better.

  • Kirk Armstrong

    I like it. Seems very doable. Plus that would be kick ass to stream my movies from my phone to my TV via apple style.