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Apple Trims Select iTunes Song Previews From 90 to 30 Seconds

30secondpreviews

In 2010, Apple extended iTunes music previews for songs at least 2 minutes and 30 seconds long to 90 seconds. Today, a MacRumors report has highlighted that select song previews have now reverted to 30 second play lengths rather than 90 seconds, despite being longer than 2 minutes and 30 seconds in length. 

“For example, previews of all songs on Sia’s new album are only 30 seconds despite all of the songs being longer than the 2 minutes and 30 seconds, a length that used to result in a 90 second preview. Many other popular albums are also demonstrating the same short 30 second previews. Coldplay’s entire discography, for example, has only 30 second previews instead of the 90 seconds of preview time that was previously available”.

The source has also noted that even though most songs at the current point in time seem to be limited to 30 second previews, there are some exceptions. Certain albums continue to offer 90 second previews, as do all of the songs listed on Apple’s Top Charts. “For example, Leela James’ album “Fall for You” continues to offer 30 second previews, suggesting the shift may be limited to certain artists or labels”.

Let us know if you’ve noticed the change as well.

“Technology runs through my veins...” | Follow me: @DrUsmanQ usman@iPhoneinCanada.ca

  • K.

    Haven’t seen a 90sec preview in a while!