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Apple Watch Earns 97% User Satisfaction Rating in Latest Survey

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Research firm Wristly has just published the report of its ‘State of the Apple Watch’ customer satisfaction survey, according to which the Apple Watch has received a user satisfaction rating of 97%. However, Fortune’s Philip Elmer-DeWitt believes that the rating should be taken with “a grain of salt”, given the “inherent pro-Apple bias in the self-selected sample”.

Watch survey1

According to the author, the actual representation of how Apple Watch is doing is the chart shown below, Here’s what he says:

“The chart, which compares a couple thousand owners’ expectations for the Watch with their actual use of the device, is the real deal”.

Remember, Apple pitched the Watch as three things in one:

  • An incredibly precise timepiece
  • Entirely new ways to stay in touch
  • A smarter way to look at fitness

Check it out and share your thoughts with us about how accurate it is in the comments section.

Watch usage

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