Apple continued to hold a strong grip on the US smartphone market in Q4 of 2013, with a market share of almost 42%, while in terms of smartphone OS’s, Android maintained its No. 1 position, the latest findings from comScore reveal.
After analyzing the holiday season, comScore has found that both Apple and Samsung posted the same 1.2% growth compared to the previous three months ending in September.
Of the 156 million US smartphone users (65.2% of mobile market penetration, up 3.2% since September 2013), 41.8% opted for an iPhone, the market research company has found. Samsung, on the other hand, accounted for 26.1% of choices, while Motorola and HTC recorded a slight drop in popularity.
In terms of smartphone OS’s, Android lost a small 0.3% of market share between October and December, and iOS grew 1.2%. Still, Android is the No. 1 choice of smartphone buyers in the US, as more than half – 51.5% – opted for Google’s mobile platform. BlackBerry, Microsoft, and Symbian have also lost market share, the comScore chart highlights.
The comScore report contradicts an earlier CIRP survey, which found that iOS had a market share of 48% in December and claimed that Apple’s OS surpassed Android in the US.