Bell Palm Pre Ad Looks Familiar, Eh?

Happy Friday everyone! Today we’re going to dedicate a special Friday Fail (or Fabulous Friday) to the marketing team at Bell for coming up with this original ad for the upcoming Palm Pre in Canada!

We’ve mentioned the Palm Pre before many times in the following posts:

Apple iPhone 3G vs Palm Pre: New Competition?

How to Make your iPhone 3G Look Like a Palm Pre
Would You Switch from an iPhone to a Palm Pre?

Take a look at this new Palm Pre ad and tell me what it reminds you of:

Now take a look at an iPhone 3GS ad:



The Gloves Are Off: Apple vs Bell?

Yes, Bell is blatantly copying Apple’s iPhone ads. Firstly, props to Bell’s marketing team for being sneaky with this ad because they know it’s going to be blogged about everywhere (hey, I’m talking about it too!). We’ve all heard of the old saying, “imitation is the sincerest form of flattery” and this is a perfect case.

Secondly, the team from Bell can probably expect a call from Apple’s lawyers for ripping off their commercial. Why can’t Bell come up with their own tactics for marketing the new Palm Pre? I know why, because the Pre is going to be a flop in Canada! Enjoy your CDMA network everyone. 😉

What do you think? Great ad or poor ad?

Founder and Editor-in-Chief of iPhoneinCanada.ca. Follow me on Twitter, and @iPhoneinCanada, and on Google+.

  • bo3ddha

    Wow. Talk about epic fail there haha. It's like the marketing team got stomped on this and decided “Hey, why don't we just do what the Apple are doing with their ads?”….(silence) Everyone in unison “OKAY!” haha absolutely CRAPtastic Bell =]

  • Dusty

    Monkey see, monkey do!
    I mean the Palm pre does look like a great phone and I wouldn't mind trying it out, but all ads and marketing seem like they are copying each other now a days.

  • fanconnect

    There's no originality with anything anymore. One person will think of something great, and others, instead of trying to better it, they simply copy and paste it all. Frankly, Apple has the bull by the horns and everyone else is just trying to follow suit (but are failing miserably). It's just too bad that Rogers gives you such a bad taste in you mouth for having an iPhone, but my phone makes it worth it.

  • Chris

    Ya it's pretty similar but definitely had a poorer quality about it. Poor Bell…

    As much as people here crap on Rogers, one must admit that the quality of the service (mobile) is pretty darn good. I've had my iPhone from day one and have had zero problems. In fact, I did accidently drop a huge glob of cupcake icing into the ear hole and killed my first iPhone. I called Rogers customer service and told them it stopped working (sure I didn't say why, who would) and the sent me a brand new phone the next day. No questions, no charges, no problems!

  • rorypiper

    I think it's pretty smart. For one, we are the target market for the Pre. They want to steal some iPhone owners. And like you said, everyone in the iPhone community will be talking/blogging about it. Copying or not, it's a succesful campaign.

  • stevecbg

    ok maybe i could win that

    i saw the palm in real life, some nice features but love apple…

  • Guest

    Monkey see, monkey do!
    I mean the Palm pre does look like a great phone and I wouldn't mind trying it out, but all ads and marketing seem like they are copying each other now a days.

  • fanconnect

    There's no originality with anything anymore. One person will think of something great, and others, instead of trying to better it, they simply copy and paste it all. Frankly, Apple has the bull by the horns and everyone else is just trying to follow suit (but are failing miserably). It's just too bad that Rogers gives you such a bad taste in you mouth for having an iPhone, but my phone makes it worth it.

  • Chris

    Ya it's pretty similar but definitely had a poorer quality about it. Poor Bell…

    As much as people here crap on Rogers, one must admit that the quality of the service (mobile) is pretty darn good. I've had my iPhone from day one and have had zero problems. In fact, I did accidently drop a huge glob of cupcake icing into the ear hole and killed my first iPhone. I called Rogers customer service and told them it stopped working (sure I didn't say why, who would) and the sent me a brand new phone the next day. No questions, no charges, no problems!

  • rorypiper

    I think it's pretty smart. For one, we are the target market for the Pre. They want to steal some iPhone owners. And like you said, everyone in the iPhone community will be talking/blogging about it. Copying or not, it's a succesful campaign.

  • stevecbg

    ok maybe i could win that

    i saw the palm in real life, some nice features but love apple…