Bloomberg: Apple’s Live TV Service Not Coming Until 2016

According to a new report from Bloomberg Business, Apple will be unable to deliver their rumoured live TV streaming service for the Apple TV until 2016.

Content negotiations are reportedly stalling the launch of the service, which the company was hoping to have read for their September media event. The media event will reportedly take place on September 9 and include the announcement of the next-generation iPhone.

The report notes that the pricing of the new live TV service is another hurdle in the negotiations. Apple reported wants to offer “a package of popular channels” for $40/month, which is a significant discount from the average cable TV bill.

A revamped Apple TV set-top box is still said to be ready for a release this fall. The new Apple TV will reportedly have a touch-based remote control (seen in the concept image above) and an App Store. The company is expected to announce the new Apple TV during their media event on September 9.